Monday, April 23, 2007
Politics and Social Networks
Paul Greenberg is a passionate guy, and you have to love that. When he looks at Politics, Marketing, and Strategy you should pay some attention. When he shows you some figures such as the fact that Obama is using Social Networks much more effectively than his rivals, its time to sit up. Obama has circa 100,000 doners, Clinton has 50,000 paying twice as much. Importantly, Obama is providing his base with the tools they need to be active advocates. Paul then goes on to comment about Romney (pity that's not Rooney). He is a member of the The Church of the Latter Day Saints, or Mormons. They have a very tight community, and they are active. And where do they get their campaign kit? SalesForce.com's "CampaignForce". A commentator on Paul's site says that Obama has 900k plus friends on mySpace. The next nearest candidate has 20k. Perhaps this will be an example of "network based competition" as outlined by John Hagel III Creation Nets.