Tuesday, January 09, 2007

NextAlarm: Rise of The Machines!

Another year, another advance in the world of customer and interactions. Alex Saunders reports that NextAlarm have announced that they have the next generation home alarm system. We said before that we believe that device-activated alerting will be important, well NextAlarm send you a notice (phone) as to the status of your alarm, and whether or not your alarm is in working order. So far, so much as you would expect. The "killer sales idea" for NextAlarm is that as people move from Plain Old Telephone Service (or POTS) to pure VoIP services such as Vonage, they lose a lot of the home based services they take for granted (i.e. your alarm system that operates on POTS!). But what really gets me, is that their CEO seems to get that "its not about the alarm stupid, but the exception reporting around the true status of the device".... "Loosely speaking, Broadband Alarm Monitoring ties in with “Web 2.0″ alarm monitoring. What the hell does that mean? It means we’re aggressive in pursuing standards like RSS, REST-based web services, and other means of allowing customers to stitch together the fabric of their alarm service into other applications, portals, etc. For example, we have over 1,000 customers using My Yahoo (which in turn uses RSS) to track their alarm history, never needing to log in to the NextAlarm portal at all (at least not for daily use)". For me, this is a very quite but significant change in the ecosystem. What next, your car status?

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