Tuesday, January 09, 2007

Welcome To The Party: Me.Dium.

Me.dium is an innovative new way to see who is on a particular web page, story of interest etc. It is interesting because it is a form of Presence technology, that potentially enables customers to find commonalities, areas of mutual interest etc. etc. I can see this being interesting where customers might be hovering over an FAQ section and instead dropping an email to customer service, they ask another person "visiting the FAQ" do they know the answer! If they "got stuck" a Call Centre / Customer Service / Advocate might step in and take a lead by asking can they be of assistance. You can be sure that with Brad Feld behind this one, it will make an impact.

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