Monday, January 29, 2007

Myth Busting Trends

Francois over at Emergence Marketing brings our attention to a new report referenced in the Harvard Business Review. Wow. Take a look. Its worth it. An example: influencers, those highly attractive early adopters, may play no significant role in global cascades. Think more of those "easy to influence middle of the roaders". It just illustrates how important it is to truly examine the assumptions underpinning your business model.

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