Friday, February 08, 2008

Just Three Points on A Friday

Confused of Calcutta has such a nice saying that I thought I'd bring it to you: " First Law of Benchmarks: If gains are so low that you need benchmarks to prove the existence of the gains, they’re probably not worth having in the first place". GetSatisfaction guys bring out a Full API (soon!). Marshall from ReadWriteWeb covers them here. I think these guys are going to radically change how customers manage their reputation: think "epinions for companies". These guys will end up with widgets on your home page publishing out to your audience the good, the bad, and the ugly. Mick Butcher over on Techcrunchuk has a nice piece that points out that not only are advertising only models in serious danger, but that what is needed is better ad targeting, and measures other than click through rates. Mobile phones and social newtworks might be better ways of collecting data at higher levels of granularity. The take away? Be better at collecting data and know how you can use that data to deliver better interactions with your customer base. How you interact with your customers, and well you manage those interactions, will be published. It will be published on Twitter, Jaiku, blog feeds, it will turn up on Techcunch. So get in front of the problem.

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