Monday, October 29, 2007

SMS In Financial Services: Where to Use?

Javelin report that two way sms is definitely on the way, and has many benefits for financial services. I agree, as I am sure our friends in ClairMail would too. The problem I have with these kinds of reports is how singular the focus tends to be. Taking the solution and examining the problem. People don't want text alerts per say, they want "to know", "to be alerted", to "be able to..." etc. etc. Absolutely SMS has a place in alerting, hell that's why we provide it, but to not even mention that Interactive Voice Messaging is making an impact on many of these areas is to do their readers a disservice, I think. Why do I think? Well, VoiceSage is delivering combinations of text and voice alerts for a number of retail banks and we get extraordinary results by brining voice interaction into the alerting strategy. If you want to know more about it, call our Director of Sales, Mark Oppermann. His contact details are on our website at

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