Marshall Kirkpatrick Knows His RSS

Marshall Kirkpatrick Knows His RSS. How we get alerted, and how news gets noticed, will involve, at its core, RSS. Some people, right now the technorati, want to know right now when something happens. Its their business, first off the blogs gets the early traffic, and the google juice. See, some technorati-talk. But for the everyday business executive, knowing what is important to know now, and what can wait is all a part of time and priority management in general. I don't generally re-produce lists without generating some value add, so here is Marshall's list first : 1. IM me if I’m online, if I’m not then SMS *and* email me the URL of the feed item if I’m not online (Rasasa and zaptxt each fill different halves of this request) 2. Let me set the hours I want to recieve SMS alerts, outside those hours email me. (rasasa does that) 3. Send me the first 25 characters or however much is possible from the feed item, not just its title (anothr.com does that by Skype IM but no SMS is avail) 4. let me unsubscribe from alerts for a particular feed by responding to a text msg 5. don’t send me alerts an hour or two after the item was available - if I select “as soon as it’s available” then send it to me within 15 minutes every time. I hate getting an alert for something only to find that it’s already got 5 comments and 3 trackbacks on it. Experiences like that really mitigate my trust in the service. 6. filter for duplicate URLs, titles or both at my request. (feeddigest can be folded in to existing services if you want to do the leg work) 7. let me exclude particular feeds from my search results. i want to know when my name is used online, for example, but not when it’s in the author field of my own blog. 8. easy integration with Dapper, Yahoo Pipes or some other feed creation tool so I can get alerts from feeds that don’t exist yet would be nice. 9. easy import and export of OPML files. So, (1) ASAP has timeframes for Marshall, within 14 minutes of hitting the wires, after that pretty much don't bother (2) Send the alert to the appropriate channel and mode, ie. after hours sms me. (3) Use Smart Clipping, not just the whole header (Give me the gyst, like Snap-for-RSS (3) For Gods sake, some smart filtering people! (nobody likes repetition and duplication) (4) Integration with feed management tools like Pipes, Dapper, and Teqlo. Marshall is clearly a lead user in this area, and I for one look forward to what his company Spashcast are launching.

technorati tags: customer, interaction, voice, messaging, customer, contact