Friday, December 01, 2006
Catalog Still Big Business
Some interesting information on how to "get your customers attention" over at TomBomb, and this is important for Marketeers thinking that with teens, its time to go All Digital, All of the Time. Why? it's harder and harder to "interrupt people" and give them your marketing message, and its very much harder to get new customers. - Catalogs are persistent, in that you deliver it once, you can read them over and over again - You can use the catalog to help you make online purchases - People have to live somewhere (physically) and this is a way to make them reachable. What I find interesting about Tom's comments is that are all pretty much about becoming "embedded" in the customers life, their home, the "way they do things".