Brochure Ware? A Co-Creation Opportunity

http://blog.guykawasaki.com/2006/08/toyota_brochure.html#comment-21817800 Not only great design of a brochure (oh dear brochure-ware), but an example where the customer co-creates the brochure they need. A great example of a company providing the "micro-platform" upon which the customer creates. Now how long before you get to specify things like "nominate a local approved garage and include their contact details", "want to set some good satellite ratio stations remotely", "do you want us to email you a report on the state of your automobile every week?". Telematics and Cars, The new plastics!

technorati tags: innovation, customer, service, market, research

technorati tags: innovation,