Are Conversations The Missing Piece Around Micro-Processes?
The ever excellent PersonalInfocloud comes forward with some interesting comments around Enterprise 2.0 and why it might be a bit different from Web 2.0. The bits that particularly caught my attention were that many of the micro-processes (my term) were not captured in an organisation, and information around even well defined processes were also not caught and captured and thus saved to "organisation memory".
Enterprise has gone through its phases of knowledge management tools, from forms for capturing information, forums for sharing, and up to enterprise content management systems (ECM) that encompass document management, content management, knowledge management, and information harvesting. But, the gaps still exist.
These existing gaps are around conversations not being captured (the walls of the halls have no memory (well today they do not)) and increasingly the ubiquitous communication channel in organizations, e-mail, is being worked around. Quick decisions are not being documented as it is not enough for a document or worth completing a form. As the iterative processes of development, design, and solution engineering are happening at quicker and smaller increments the intelligence behind the decisions is not being captured or shared. This is largely because of the tools.
How Would You Get Those Micro-Processes Out of Company?
TechCrunch reports on Worklight, a server based application that sits behind the firewall of the corporate and then enables corporate information to be "widge-fied" a la iGoogle. So, you see you're stock levels, your delivery times, etc. etc. I think this is a great idea and just know that this is the way all corporate interactions will move, both for internal employees, and for company customer interactions. The only "vision thing" I would ponder is shouldn't the server be hosted somewhere?
That Sounds Cool: Could We Do This On Some Web2.0 Stuff?
For those of you thinking that "our product would really sell well into large corporate users", beware. Its a serious commitment as a sales and marketing strategy, and needs good capitalisation. Ed Sims has more here. In a related point Tom Evslin asks can you have a strategy for a start up if there is no revenue plan? Yes, you can, if you have a lot of personal money, a low personal burn rate, and the frame of mind to do it :) For those who are used to selling into large enterprises, expect "higher than web2.0 rates of friction".