CEBP + ME

Thomas Howe has an interesting take on why Ribbit acquisition by BT is all about the next generation of services for the enterprise. One of the key things will be "communications enabling business processes", or CEBP. Who companies look to to deliver this capability is one of the reasons he reckons BT is so interested in the acquisition. The "typical enterprise developer" will not tackle telephony solutions in his humble opinion.

Jay Philips over at Adhearsion has a great posing on why the Asterisk open source PABX is not developed upon to a higher degree. "Beyond that point (..of getting a basic function to work)Asterisk becomes prohibitively unintuitive and that impression sticks and becomes a reputation" He also says the developer retention rate is less than 1%. This is very, very interesting, and maybe also why Ribbit, in turn, is interesting. If applications can be niche, and faceted to their actual use-case situation, without programming, then they become "long tail". Maybe what the open source movement need here is a "container" that enables people to play, without programming.

If Ribbit was as easy to use, as say, iTunes, would it be adoptable? If there were zero programming? If literally, you did not see one line of code, not even a "copy this, and paste it where you see <body" :) Perhaps this is the bet BT are making.

Well don't let me scare you, but if you had popped inside VoiceSage you would see that our applications are entirely deployed without you having to write a line of code. Could it be made as "easy as iTunes"? mmmm.....Lets see.