Friday, February 01, 2008
Billing, Billed, Bill: You Have To Get It Right.
Only yesterday I was speaking with an Analyst saying you know, Telco billing isn't easy to do. We were talking about how used strategically, the ability to create unique tariff structures, particularised the needs of each company, and person, creates powerful competitive advantages. We were building the metaphor out into Software-as-Service examples, seeing how some providers were emerging to provide this layer to other software-as-services on the Salesforce.com platform. Well, Pat Phelan at MaxRoam bounced me over an email to give me an update on their progress and what was the first thing on the agenda, yip, Live Billing. Being able to see what you are spending, in real time, is a real comfort. In other posts I've talked about the importance of "getting the bill right", and more importantly "the check out". Studies by McKinsey show that its the variability in the telecoms bill that causes customers to look around for other providers, and my guess is that people who made a lot of calls on their Christmas holidays are looking around. Maybe they should check out MAXroam at their nearest Maplin?