Wednesday, June 20, 2007
Where Do You Go To Research Your IT Decision?
It seems inevitable that Purchasing managers will look more and more to user generated content to get an idea of what the IT they buying is really likely to have in store for them (MarketingVox). Overall, vendor websites, followed by user-generated content and editorial websites and trade magazines, are the most referenced information sources for IT purchasing information. - Vendor websites are referenced often or very often by 61.5 percent of respondents. - User-generated content is referenced often or very often by 42.6 percent of respondents. - Editorial websites and trade magazines are referenced often or very often by 40.7 percent of respondents. - Paid analyst research, catalogs and buyer's guides are referenced often or very often by 24.75 percent of respondents. It would seem to me that there is a key challenge here of making your website connect better to user group communities including the overall blogsphere. For hosted services this is even more imperative. No doubt this will open up into a key market for companies like VoiceSage that can provide click-to-talk and interaction technologies.