Wow Statistic on Trust

Small factoid via Cerado-Haystack and www.thesocialcustomer.com "The Edleman Trust Barometer trust in 'a person like me' has risen from 20% in 2003, to about 68% today". So where do you think your customers are going to go for information about how well your products and services perform? And how well do you think your CRM Package & Strategy is at adapting to this fact?

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