Social Networks as Service Support

Over at VentureBeat they report on a Health care network that operates as a social network, as opposed to just having bulletin boards. Some companies might not try this kind of thing because they don't want some customers telling other customers their bad experiences, or saying that a product or service hasn't lived up to that experience. In the modern world, this kind of information is going to get out there, especially for something as important as health care. What they miss, is the opportunity to listen, learn, and adapt. In an Irish context we have IrishHealth.com and it might be interesting to see how you can turn an active bulletin board into a true social network....

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