Friday, October 13, 2006

What If Everybody Knew What They Could Be Paid Elsewhere.

Over the last few posts we have posted about the effect of "social software" and "social consumption" on customer interaction strategy. How people buy is about to change. Over on TechCrunch they reviewed a new service by which people can compare their payscales to industry norms. If it speads, it could get very accurate. In this service, you - the user- share your "confidential data". You get accurate data that is validated by "the edge", not by some central all knowing person, body or organisation. Perhaps this is the dawn of the "social employee", where employees are rated by their fellow employees, by customers, etc. I think it might all be about "exposing the value".

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