Personalise, Customise, Intelligence, & Experience

In the future, an awful lot of your product or service will be evaluated in terms of "it's experience", or even how you enable customers to create, have and share their own experience. You may have come across Google Earth before where you can fly down streets see your own house from space! I have a feeling that we are not only going to see the obvious opportunities for search based advertising, and location based services. How would you use Google Earth to create a story with your customer?

technorati tags: customer, interaction, voice, messaging, customer, contact