Tuesday, September 05, 2006

Personalise, Customise, Intelligence

Personalise, customise, what ever you can do. http://www.springwise.com/weekly/2006-09-05.htm#flexi It would seem this bank "gets it" with regards meaningful personalisation. So you can put your own picture background picture on the card? so what! The real innovation here is that the customer picks their own rates, their own benefit schedule, etc. etc. As I read in another article onetime, if your marketing guy says we sell a commodity product, fire them!

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